ITAÚ - ITAUCARD
Com o objetivo de aumentar o awareness da marca e ter maior aproximação com as pessoas, buscamos mostrar os benefícios e vantagens ao se utilizar o Itaucard.
De maneira relevante e natural inserimos o conteúdo da marca de forma leve, criativa e bem humorada.
Meu Papel no projeto foi: Criação da proposta, planejamento criativo, estratégia de marca, tático de mídia, pricing, Research (Social Listening, Trend Search, Industry Desk Research, Benchmark), Content, Channel e Post-buy strategy with up-selling deal.
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Aiming to increase brand awareness and get closer to people, we seek to show the benefits and advantages of using Itaucard.
In a relevant and natural way, we inserted the brand's content in a light, creative and humorous way.
In a relevant and natural way, we inserted the brand's content in a light, creative and humorous way.
My role in the project was: Creation of the proposal, creative planning, brand strategy, media tactics, pricing, Research (Social Listening, Trend Search, Industry Desk Research, Benchmark), Content, Channel and Post-buy strategy with up-selling deal.
